Who would want to create the worst logo design ever? It is something that all logo designers avoid. However if they are not careful, they can end up doing just that. Today’s post will be a continuation of my previous post “How to Lose a Logo Design Contest in 10 Ways” and will highlight a few mistakes. These are fairly common errors found today among logo designers and lead to a poor logo design that the client does NOT want. Follow these steps, and you too can create the worst logo design ever.
1. Use Stock Images and Clip Art – Stock images are downloaded by hundreds of people every day for free. Using them can severely devalue a company and then there is the ever rising risk of copyright infringement.
2. Use Logo Makers – Even though it is your job to come up with your own new designs as a logo designer, take the shortcut and use a free logo maker. So what if the logo is of poor quality? You’ve managed to create a logo that will most likely never win. Now move on to the next contest.
3. Use Multiple Colors – Colors make a logo look more appealing. Using too many of them however will give any viewer a headache. This will also increase aspirin sales.
4. Add Unattractive Fonts – Unattractive fonts can turn heads – away from the logo, that is. Use fonts that are completely out of sync with the theme of the design. The more unattractive it looks the more likely it is to get looked over.
5. Use Unappealing Symbols and Objects – Draw up some random symbols and overused images, or get them from the internet or use the free graphic symbols given with the designing software, and put them all together hoping for them to somehow sync together. Now that’s what I call online abstract painting!
6. Lack of Imagination, Depth and Creativity – These are very time consuming. Avoid them. Just spend about 10 – 15 minutes thinking about the logo design you will create and then start putting your ideas to work.
7. Be Experienced in Having No Experience– If you can’t make heads or tails out of your design draft, it is ready for submission!
Well there you have it, 7 ways to create a bad logo design. Follow the above mentioned tips and designers can rest assured that their drafts will get nominated for the Logo Design Razzie Awards. If only there was such a thing!
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These look news nice. Just make sure you know the background of logo design whereas peoples need to account for things such as your target audience, the seriousness of the business, the impression you want your logo to give, the best way to gain visual memory for your logo information. I like it!
ReplyDeleteSimple logos and balanced logo I think is very important. Balance as you say is something that is hard to quantify but that I often try and communicate to our designers. I have noticed in the main it’s not something you can teach very well it seems to be inherent in some designers and not in others.
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